On October 6th 2005 C4 had a party for the launch of a new channel on the 10th – More4. Some reports described it as “C4’s adult entertainment digital channel” – but the word “adult” perhaps implies something else (by intent, looking at the videos) as this was supposedly about attracting an over 35 audience with drama and documentary series. They already had E4 and that was more targeted at the under 35s.
The short promo below should give you an idea of the content – and then the launch party clip is kind of raunchier.
The party was held at The Shunt Vaults in London and the guests (mostly C4 stars) included:
- Jimmy Carr – images here and features in party video, below
- Gordon Ramsey
- Richard Madeley & Judy Finnegan
- Dermot O’Leary
- Sean Hughes
- Leigh Francis
- Jon Snow
- Michelle Collins
- Robert Bathurst
- Derren Brown
- Alex Zane
- Russell Brand
More Getty Images shots – here and Shutterstock – here. The Shutterstock ones look like they could be later in the evening as some people look slightly more “refreshed”.
Blonstein were hired for the party and posted the video below. Their description says:
We’ve thrown some pretty wild parties for Channel 4. So, when we were approached to create an event for the launch of More4 we jumped at it! Now, this may be a little left field, but we went for a sexy adult entertainment dungeon themed party in the abandoned arches near London Bridge Station. Sure, it was a bit unconventional, but it was a hit!
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