AITA S1 Success

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Several websites (Chortle, Comedy.co.uk etc.) have posted stories overnight about AITA S2 being announced.

The text was mostly the same but it was the “success” of AITA S1 (that aired October 2025) that caught my eye and the article with the most detail was by Bruce Dessau on Beyond The Joke (here).

The feedback (from Comedy Central) describes Jimmy Carr’s Am I The A**hole as:

  • Best performing Comedy Central commissioned show in 3+ years
  • 2025 Pay TV #1 comedy launch
  • Best social media performance (for a CC original series) in 6+ years
  • Social media video views of 100+ million
  • Engagements 1+ million

What I take from this is, firstly, all the people on places like Reddit, that snorted and derided the show, were clearly wide of the mark. It was a bigger hit than they expected.

Secondly, this demonstrates once again how people are moving away from linear TV and how fragmented the market is becoming.

I never saw any AITA numbers on BARB and they do collect data from streaming platforms – but don’t seem to be capturing view data from social platforms, which looks to be what CC are using to measure the success of this show. And what has just got it a recommission (here).

Nevertheless, congratulations to Mr Carr – hosting yet another hit.

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