C4 commissioned a short series from Romesh Ranganathan’s Ranga Bee Production Company, called Celebrity Rebrand.

Amanda Dimoldenberg (who apparently has done something that completely passed me by, called Chicken Shop Date) starred in a series of comedic shorts. The premise being that she was a rebrand visionary and, in this one, she was planning on “sucking the mean” out of Jimmy.

The Jimmy episode was one of 6 x 10 minute spoofs, released 16^th December 2021.