A very strange E4 ident clip below, featuring Jimmy Carr.

Lost Media Archive (here) says a number of ident spoofs were made by E4 in November 2003. This TV Forum says that E4 had previously spoofed some BBC1 Dancing idents and were now taking aim at ITV1.

I don’t remember these – but this video has a selection of the original ITV1 “celebrity idents” that they are being mocked for.

But if you want to see Jimmy, circa 2003-4, scratching his genitals…here’s 13 seconds, just for you.