There’s a post, from last year, here relating to Jimmy being one of the investors in Muff Liquor (along with Russell Crowe, Ed Sheeran, Ronan Keating, Nathan Carter and Ryan Tubridy).

They make Vodka, Gin, Whiskey and Poitín.

Recently some 2024 promo videos, in Instagram posts, have popped into my feed (better late than never):

• 2024 09 15 – Jimmy, inside a Muff venue, talking to Donegal Daily about why he invested in Muff and says his drink of choice would be an Old Fashioned or a Penicillin.
• 2024 09 15 – same event, talking to a podcast
• 2026 – and a Facebook clip of Jimmy’s appearance on the Claudia Winkleman Show, claiming (tongue firmly in cheek) to have not noticed the double entendre.

If you are interested in knowing more Laura Bonner, the founder, talks in this 80-minute podcast, here.

Image below is from the Derry Journal.