On Jokes page updated with cover image (here) – interesting to see Jimmy listed 3^rd in authors names. Ever the gentleman.

Cover also slightly changes the Title text and we’ll have to wait and see whether this is the final version, when it comes out in October.

This is quite normal and Before and Laughter (here) started out with the image of Jimmy, in shirt sleeves, sitting across a table from himself. He final cover ended up with him holding a mask of his “sad face” and then the new print edition is the orange “Laughs Funny” promo font and imagery.

I’ve pre-ordered mine…

On Jokes: The Hidden Mechanics of Funny

Or, why everything you know about comedy is wrong